Menu

NZ New method doubles Envy apple yields boosts S

0 Comment

first_img NZ: New method doubles Envy apple yields, boosts S … The Washington Apple Commission is launching a new marketing campaign for Gala apples in Monterrey, Mexico, called “It’s so you”.The organization said the bright colors and engaging messaging are a part of its education and awareness campaign for the variety in the northeastern region. The “creative and high-spirited energy” of the marketing materials will help educate consumers about Gala as a bi-colored apple that Washington excels at producing, it added.“It’s new, it’s fresh and we are excited to see consumers connect with the messaging,” says Toni Lynn Adams, communications outreachcoordinator of the Washington Apple Commission. You might also be interested in U.S.: Fire at Washington warehouse causes US$8M in … February 18 , 2019 center_img U.S.: Autumn Glory apples gain ground in February … The campaign will run from February-March 2019. Digital advertisements, social media and in-store POS materials will draw theattention of consumers to Washington Galas.“There is excellent potential in Monterrey. In this specific region it is perceived as an unripe or not fully colored red apple. Our objective is to educate consumers about the diverse coloration of the variety, it’s juicy, sweet taste and motivate them to try this variety,” says Rebecca Lyons, international marketing director.The organization added yellow blue, pink and purple color palette, imaginative font and interactive graphics combine to create a bold strategy that will provide Washington Galas a cheeky appeal to stand out from the competition.Video Playerhttp://www.freshfruitportal.com/assets/uploads/2019/02/WA-Apple-con-cancio╠ün.mp400:0000:0000:00Use Up/Down Arrow keys to increase or decrease volume. Mexico lifts tariffs on U.S. apples …last_img

Tags: , , , , , , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *