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NASCAR launches largest brand campaign ever

first_imgDAYTONA BEACH, Fla. (Feb. 19, 2013) – Big brands break new commercials at DAYTONA 500®, and NASCAR is no exception. NASCAR will reveal a brand new creative vision – a campaign featuring more than two dozen drivers, with nine original spots in both English and Spanish. The drama-filled campaign will premier during NASCAR’s crown-jewel event, the Daytona 500. The race will broadcast live on FOX and FOX Deportes on Feb. 24 beginning at 1 pm ET.At the heart of the campaign are NASCAR drivers, who help bring to life the unpredictability and drama of NASCAR racing, both on and off the track. With an unprecedented incorporation of drivers, number of creative treatments featuring new digital engagement, radio and print, this is by far the most comprehensive and integrated campaign NASCAR has ever launched.  “The campaign was created to excite existing fans while engaging with new audiences, and is representative of where NASCAR is headed as a sport” said Kim Brink, NASCAR, vice president, marketing.  “In developing the spots, we wanted to celebrate the heart of what makes our sport unique, challenge existing perceptions, inspire the entire industry and do it all as authentically and confidently as possible.”The spots are:·We Are (English and Spanish) – Highlights the pageantry, power, magnitude and scale of community that fans can only experience through NASCAR.·Twist (English and Spanish) – Portrays the emotion, drama, and many levels of duality within the sport in truly unexpected fashion.·Rivals (English and Spanish) – Spotlights actual on-track rivalries among drivers, including that of two legendary NASCAR heroes.·Chess (English and Spanish) – Gets inside the mind of a driver during a race, coolly breaking down the strategic thought process of drivers while they compete on the track.·Resumé (English) – Uses a light-hearted tone to highlight the personalities of the drivers as they vie for a spot on fans’ NASCAR Fantasy Live rosters.·Wanna Know (English) – Offers fans an unmatched look at the sport through the eyes of the drivers in order to promote NASCAR’s newly revamped NASCAR.com and its suite of digital fan engagement products.NASCAR’s new brand campaign was developed by Ogilvy & Mather’s New York office, inclusive of Ogilvy Rojo the Hispanic arm of the agency which was awarded the business after an extensive pitch process in summer 2012.“There’s no sport in the world with a more loyal and passionate fan base than NASCAR. Drivers are what make NASCAR racing so dramatic and unpredictable for everyone.” explained John Seifert, Chairman and CEO of Ogilvy & Mather North America. “To bring the NASCAR experience to life, we helped create a brand platform that reflects the roots and character of what makes NASCAR unique, personified by remarkable athletes who will ensure that this sport remains the greatest show on earth.”In addition to the brand campaign, NASCAR will continue to focus on seven planks strategically aimed at growing the sport: Gen Y, Youth, Multicultural, Digital/Social Media, Event Experience, Product Relevance and a focus on Driver Star Power. Already this year, the industry is experiencing many firsts across all of these platforms, including the reacquisition of its digital rights, the unveiling of the new Gen-6 race cars that will reignite rivalries on the race track and in showrooms nationwide, and the first-ever live Spanish-language broadcast of NASCAR Sprint Cup Series races.Don’t forget to tune-in to the Daytona 500 (Feb. 24, 1 p.m. ET). The race will air on FOX, FOX Deportes, Motor Racing Network Radio and Sirius XM Radio with additional coverage on NASCAR.COM. Breaks new creative in the Daytona 500 “There’s no sport in the world with a more loyal and passionate fan base than NASCAR. Drivers are what make NASCAR racing so dramatic… for everyone.”—John Seifert, chairman and CEO of Ogilvy & Mather North Americalast_img read more


Timberwolves almost drafted Kobe Bryant in 1996 NBA Draft

first_img“Uhhhh, I’m not going to answer that question,” Lin said. “Next question, please.”The question was still posed to him. After all, Lin has scored in double digits in 15 of the past 22 games despite seeing inconsistent roles as both a starter, reserve, point guard and off-ball guard. “I understand God is in control,” Lin said. “That’s the biggest thing for me. It doesn’t matter what’s happening around me. I don’t always understand. I’m not talking about this season, but in life. I don’t always understand what happened or why things happen the way they did. But I understand God has a perfect plan and he loves me.”Lin seemed more concern about a recent sinus issue that he believes he can recover from during the Lakers day off on Thursday as they travel to Toronto.“I might just sleep until Friday morning” Lin joked, “and see you guys at shootaround.” The Timberwolves acquired Garnett in a mid-season trade from Brooklyn, a move both to mentor Minnesota’s young players and possibly end his career with the team that originally drafted him. But the history between Bryant and Garnett mostly rest on the NBA Finals matchups between the Lakers and Celtics in 2008 (Lakers lost 4-2) and 2010 (Lakers won 4-3). But Saunders’ most definitive memory of Bryant and Garnett took place when he coached them in the 2004 NBA All-Star game.“Kobe was picking guys up at 94 feet,” Saunders said. “That’s his competitiveness and nature in wanting to win and play. KG is the same way. As long as they love playing the game, they’re going to keep on playing.” Staying calmLakers guard Jeremy Lin initially did not want to broach the subject. He was asked if he was surprised he sat out of the final 11:21 of the fourth quarter and all of overtime despite posting 19 points on 6-of-14 shooting and five assists. MINNEAPOLIS – The possibility still haunts and intrigues Minnesota coach Flip Saunders 19 years later. What would have happened had the Minnesota Timberwolves selected Kobe Bryant fifth overall in the 1996 NBA Draft? That would have paired Bryant along with Kevin Garnett, two high school phenoms who eventually morphed into future Hall of Famers. Instead, Minnesota selected Ray Allen and traded him to Milwaukee for Stephon Marbury. “We teetered on the idea of getting another one because we had success with KG,” Saunders said before the Lakers’ 101-99 overtime win over the Timberwolves on Wednesday at Target Center. “But we kind of thought it would be too much having two of those guys who were young at that time and still in the process of developing KG as a young player.”Neither Bryant (right shoulder) nor Garnett (sore left knee) played in Wednesday’s game in what could have been the second-to-last matchup before Garnett’s possible final season in a storied 19-year NBA career. center_img Newsroom GuidelinesNews TipsContact UsReport an Errorlast_img read more