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Best time to upload properties onto property portals revealed

first_imgHome » News » Marketing » Best time to upload properties onto property portals revealed previous nextMarketingBest time to upload properties onto property portals revealedProperty portal Zoopla reveals which times of the day during the week are best to upload listings in order to drive the greatest number of leads.Nigel Lewis18th April 201902,783 Views Portal property listings should be launched on Monday evenings at 8pm to get the most leads, it has been claimed.Research by property portal Zoopla among its listings shows that adverts for rental properties gain the most leads if they go live on a Monday evening while sales properties do best on a Wednesday evening.The worst times for both kinds of listing is Friday evening, when everyone’s relaxing after a long week at work.The data shows that many renters and buyers complete their online home-hunting research during the week and then book-in their viewings to be completed at the weekend, the research suggests.“We always strive to provide our agents with the best insights to inform their marketing strategies,” says Charlie Bryant, Managing Director of Zoopla (left).“By listing in the late afternoon they will likely experience the highest proportion of buyers and renters sending leads in the evening.”The guidance from Zoopla follows similar data last week that revealed how the first hour of a property’s listing is the most important and that between 11% and 12% of all leads arrive in the first hour, and that over a third arrive within a listing’s initial seven days on a .Rightmove has published similar data in its ‘Little Blue Book’ publication recently, also pointing to the listings ‘sweetspot’ being between 8pm and 9pm, although its data points to weekday lunchtimes coming a close-run second to the early evenings. Rightmove portal listings Charlie Bryant Zoopla April 18, 2019Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021last_img read more