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Busy consumers ripe for new ways to pay

first_img 2SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Time is one of our most valuable assets. This sentiment remains true for most Americans, whether we’re working, playing or shopping.To learn more about consumer sentiment among early adopters of EMV chip cards, Harbortouch, a merchant services provider, recently surveyed nearly 5,000 U.S. consumers.Nearly half (44 percent) of those polled said they’d be open to purchasing goods while standing in line instead of waiting to reach the checkout, so long as it sped up the purchasing process. Speed is so important, in fact, survey respondents value it over security. Nearly four times as many consumers are more concerned about quicker processing times than EMV security or availability of EMV terminals.The checkout-in-line options given to survey participants included mobile payments and “line-busting,” in which employees meet shoppers in line and process their transaction with handheld card readers (think Apple Store). Notably, 66 percent of those consumers surveyed believe traditional swipe cards are the fastest way to pay. Of course, 33 percent were completely unaware of the concept of paying in line. continue reading »last_img read more